Global Spectrum, proud managers of the Miami Beach Convention Center (MBCC), engaged Popstar Networks, a leader in the digital media industry, to design and install a state-of-the-art digital signage network. The Miami Beach Convention Center is one of three properties in southern Florida managed by Global Spectrum and is centrally located in the heart of the historic South Beach/Art Deco District.

Digital signage has provided MBCC a compelling and innovative way to communicate with its thousands of annual visitors. In addition, by offering unique advertising space to existing and new sponsors, it has also provided a supplemental revenue opportunity to MBCC.

Jeff Rugg, Marketing Manager at MBCC states, “We can sell a 15 second advertisement or commercial within a 7 1/2 minute rotational ad space. The event sponsors can expect their advertisement will be shown well over 1000 times within a 4-day event. Our clients immediately understand the benefit and are excited about the additional revenue source for their show’s event.”

MBCC plans to expand this system in future. Future plans may include kiosks, room boards, or mobile display stands. With this implementation, MBCC has secured its position as a technology leader in the convention center industry and has continuous goals to continue investments in technology to stay in the forefront and attract the top shows in North America.

For more information about how businesses can partner with Global Spectrum at the Miami Beach Convention Center to get their message to over 750,000 attendees annually, please contact Paula Munevar at 786.276.2629 or pmunevar@themiamibeachcc.com.

Check out www.MiamiBeachConvention.com for more information about their current partners.

Thursday, August 05, 2010