Greater Miami Convention & Visitors Bureau (GMCVB) Secures the Convening Leaders Global Events Industry Conference in 2027
The Professional Convention Management Association (PCMA), the largest community of business events strategists, will meet at the Miami Beach Convention Center, Jan. 10-13, 2027
(MIAMI, FL) May 30, 2023 ─ The GMCVB continues its drumbeat of securing major meetings and conventions to the reimagined $640 million Miami Beach Convention Center (MBCC) as bureau and PCMA representatives recently shared news that an agreement was reached to bring hundreds of participants and key decision makers for PCMA’s Convening Leaders event to Greater Miami and Miami Beach, Jan. 10 – 13, 2027.
The GMCVB’s State of the Tourism & Travel Industry event provided the platform for PCMA leadership to reveal that 2027 will mark the return of its annual flagship education and networking event to Greater Miami and Miami Beach after more than two decades. “PCMA and its affiliated members define leadership in the meetings, conventions and trade show universe and it’s encouraging to see this type of continued investment in our tourism economy,” said David Whitaker, president and CEO of the GMCVB.
The collaborative outreach efforts of the MBCC, OVG360 and the GMCVB were among the key factors that contributed to PCMA reaching an agreement to select Greater Miami and Miami Beach to accommodate this major event as all three organizations worked to build strong relationships with PCMA clientele providing distinctive meeting industry experiences at the MBCC as well as at other local venues.
“Hosting PCMA Convening Leaders at an OVG360 venue is the perfect extension of our partnership with PCMA,” said Greg O'Dell, president of Venue Management, OVG360 and a past chairman of PCMA. “This global event will showcase the unrivaled capabilities of the Miami Beach Convention Center for business events leaders from around the world. We are grateful for our partnership with the City of Miami Beach and the GMCVB and look forward to leveraging our collective expertise to provide a space for connection and collaboration and create an exceptional conference.”
“Being a world-class meetings destination with the best-in-class team, we could not be prouder to welcome PCMA Convening Leaders, the premier global business events industry’s convention,” said OVG360’s Freddie Peterson, general manager of the MBCC. “We are extremely excited to be the host with the most as we deliver a memorable experience at our reimagined venue and its beautiful campus.”
The location of the MBCC, steps away from stunning beaches, world-class resort properties, magnificent golf courses and other amenities creates an unparalleled meeting ambiance. Its locale, coupled with Miami Beach’s wholehearted embrace of arts and culture reflected in displays at the convention center campus and throughout the city including its museums, events and public spaces, sets the venue apart from other meeting sites in North America.
“Our city continues to be at the epicenter where events, accommodations and cuisine align to attract discerning business, convention and leisure travelers,” said Miami Beach City Commissioner Alex J. Fernandez. “We welcome PCMA delegates and look forward to the collaborative, innovative energy they’ll experience at the convention center as well as all the opportunities to enjoy everything Miami Beach has to offer.”
OVG360, a division of Oak View Group, is a full-service venue management and hospitality company that helps client-partners reimagine the sports, live entertainment and convention industries for the betterment of the venue, employees, artists, athletes and surrounding communities. With a portfolio of more than 240 client-partners spanning arenas, stadiums, convention centers, performing arts centers, cultural institutions and state fairs around the globe, OVG360 provides a set of services, resources and expertise designed to elevate every aspect of business that matters to venue operators. Service-oriented and driven by social responsibility, OVG360 helps facilities drive value through excellence and innovation in food services, booking and content development, sustainable operations, public health and safety and more.
About the Miami Beach Convention Center
Reimagined following a $640 million renovation, the award-winning MBCC includes a new 60,000 square-foot Grand Ballroom, four junior ballrooms, almost 500,000 sq. ft. of exhibition space, an expanded Grand Lobby, pre-function areas that are bathed in natural light, up to 84 breakout rooms, approximately 800 roof deck parking spaces, almost 2,100 miles of cabling to support all IT communications, $10.2 million worth of art curated by the City of Miami Beach Art in Public Places program and a six-acre (Pride Park) and three-acre (Collins Canal Park) public green space that can serve as incremental event space. The MBCC Campus includes two new event spaces: Venu, a space for elegant private events and upscale meetings, and Rum Room, a 1920s restaurant with an enticing tapas-style menu and local South Florida rums. The MBCC is proud to have earned Global Biorisk Advisory Council® (GBAC) STAR™ Facility Accreditation, and LEED® Silver Certification as part of the venue’s expansion project, which includes many environmentally friendly features.
PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. It is the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Its mission is to drive social and economic progress through business events. Headquartered in Chicago, PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. To learn more, please visit: pcma.org.
About the Greater Miami Convention & Visitors Bureau
The Greater Miami Convention & Visitors Bureau (GMCVB) is an accredited, independent not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami and Miami Beach for leisure, business, meetings and conventions. For additional information, visit www.MiamiandMiamiBeach.com/About-GMCVB or call 305-539-3000. Stay connected with the GMCVB by following us on our corporate communications and external affairs social media channels: Twitter.com/GreaterMiamiCVB and LinkedIn.com/GreaterMiamiConvention&VisitorsBureau.