Miami Beach Convention Center Welcomes Ariane Hiltebrand as New Director Of Marketing & External Relations

MIAMI BEACH (December 8, 2021) – The Miami Beach Convention Center (MBCC, a Spectra-managed venue) is delighted to announce Ariane Hiltebrand as the new Director of Marketing & External Relations.

In her role, Ariane will provide creative and strategic leadership to develop and direct all marketing, advertising, communications, and public relations activities for the MBCC. In partnership with the MBCC’s sales team, the City of Miami Beach, the GMCVB and other key stakeholders, she will further advance strategy and execution of programs to attract diverse national and international organizations to utilize MBCC/City Center Campus for events, conferences, meetings, conventions and trade shows.

Ariane brings over 25 years of experience in the national and international tourism and hospitality industry in marketing and management roles. She is relocating to Miami Beach from Santa Rosa, California, where she acted as Director of Marketing Planning & Insights and previously as Director of Advertising & Digital Marketing for Sonoma County Tourism in the San Francisco Bay Area. She was also appointed Chair of the Content & Digital Committee at Visit California and served for over 5 years on Visit California’s Marketing Advisory Committee. Prior to working in the convention & visitors bureau world, she was the Head of Global Sales & Marketing and member of the ownership & executive management team of the bus tour operator Suntrek.

“I’m beyond excited to join the team at the MBCC and to utilize my extensive tourism marketing and leadership skills to serve this vibrant community of Miami Beach and Greater Miami to attract world-class meetings, conventions and events to this amazing and newly reimagined, state of the art venue,” said Hiltebrand. “In the past, I attended two U.S. Travel Association's IPW trade shows at the MBCC and fondly remember the thrill of being in one of the world’s most famous beach and entertainment destinations. Evolving and strengthening the MBCC’s brand will be an absolute honor.”

“Ariane boasts an incredibly dynamic and extensive background,” Freddie Peterson, Spectra’s General Manager at the MBCC, said. “Her decades of experience operating in large, competitive markets coupled with her expansive skills in multiple marketing, advertising and public relations disciplines allows us to continue to collectively elevate the Miami Beach Convention Center, our City Center Campus, clients, partners and this amazing destination.”

Ariane Hiltebrand holds a Master of Science in Marketing from Southern New Hampshire University and a Professional Certificate in Marketing from University of California, Berkeley. She has lived and studied in Germany, Paris, London, and Zurich.